Apple shows iPhone X camera in a new light

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The iPhone X camera's Portrait Lighting will blow you away.
The iPhone X camera will blow you away.
Photo: Apple

The iPhone X’s advanced camera gets some prime time in the spotlight in Apple’s latest ad.

Apple dropped the fun new spot, which highlights the next-gen photographic features of the $ 1,000 iPhone, this afternoon. While Portrait Mode loomed large in 2017’s marketing, Apple apparently wants to make Portrait Lighting the next big thing this year.

The new Apple ad shows how the new feature brings studio-quality lighting to the masses, thanks to the iPhone X camera and powerful A11 Bionic processor.

Watch the full ad:

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Cult of Mac

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