Apple Watch Smashes Swiss Watch Industry In Sales


Apple’s smart wearable is crushing the Swiss watch industry in sales, according to recent report. Apple was able to sell more Apple Watches in the fourth quarter of 2017 then the entire Swiss watch industry.

According to Statista, they were able to examine figures from the research firm Canalys on the Apple Watch’s estimated shipments and the figures from the Federation of Swiss Watch Industry. Statista then compared the figures to find some interesting results.

According to the chart, the Apple Watch sold an estimated 8 million units during the fourth quarter of 2017, which is more than the 6.8 million Swiss made during the same period. Not only that, Apple was able to see a year-over-year increase of 2 million shipments or 33 percent growth, whereas Swiss decreased by almost a quarter of a million.

The chart shows an interesting trend from the first quarter of 2016 all the way to the fourth quarter of 2017. At first, the Apple Watch only sold 1.5 million units while Swiss sold 5.9 million but then the Apple Watch outsold Swiss for the first time in the recent fourth quarter.

“As our chart illustrates, that puts Apple ahead of the entire Swiss watch industry (think Rolex, Swatch etc.) for the quarter, supporting the company’s claims that the Apple Watch became the top-selling watch in the world some time in 2017.”

It’s unclear if Apple will continue to beat Swiss in the coming quarters, but it does show us that the Apple Watch is gaining popularity.

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