John Donovan, CEO of AT&T Communications, called the Apple iPhone X the most widely anticipated iPhone in history. Speaking Tuesday on CNBC, the executive said that customers love the tenth anniversary iPhone and that sales at AT&T have been strong. In addition, he agreed when CNBC asked if he would call sales of the iPhone X by his firm, “bumper.”
Part of this demand comes from the 350 million iPhone owners whose iOS powered phone is two or more years older. That is quite a large number of iPhone users who could be looking to upgrade to the latest and greatest iPhone of them all.
The iPhone X launched on November 3rd, the first Apple smartphone to come with an OLED panel. The 5.8-inch edge-to-edge screen uses the TrueDepth front-facing camera to power the facial recognition system known as Face ID. The latter is used to unlock the device and verify identity for Apple Pay. Both back and front-facing cameras have Portrait Lighting to provide dramatic backdrops, and the glass back can be used with the new wireless charging option.
While some iPhone X recipients returned the handset just days after receiving it, these people are the exception, not the rule. Among the reasons we’ve heard for returning the phone are its less than intuitive gesture system, the “Notch” ruining the looks of the screen, too many apps that have yet to be optimized for the display, and buyer’s remorse. Most, however, appear to be thrilled to have the iPhone X in their hands.
We don’t know precisely how many iPhone X units have been sold by AT&T since pre-orders started to get accepted on October 27th. By way of comparison, BayStreet Research says that from the launch of the Motorola Moto Z2 Force in August through the end of October, AT&T has sold just 10,000 units of the Android handset. And the Moto Z2 Force came with a free Insta-Share Projector Moto Mod that normally costs $ 300.
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