Could there be another name for GM?

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Adam Jonas, the outspoken Morgan Stanley analyst who in 2011 called for Tesla’s stock to more than double to $ 70 a share (it now runs at about $ 335) gets an outsize amount of attention. So when he speculated last week about General Motors changing its name, it got tongues wagging.

Jonas wrote that “several investors have asked us about the potential for a name change to accompany a radical strategic shift for the company,” Bloomberg reported.

“We have no knowledge or strong opinion on a potential name change, but do not exclude the possibility of such an action being considered by GM’s leadership to help foster perception and cultural change,” Jonas said.

On Sept. 10, 1908, Durant received a letter from his attorneys regarding names he had listed as possibilities.

The lawyers wrote: “We find it impractical to use the ‘International Motor Company.’ … We might use the ‘United Motors Company’ were it not for the fact that there is already a ‘United Motor Car Company” in [New Jersey]. We suggest the name, ‘General Motors Company’, which we have ascertained can be used.”

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