Digging into the Roblox growth strategy

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Could Roblox create a new entertainment and communication category, something it calls “social co-experience”?

When it was a small startup, few observers would have believed in that future. But after 15 years — as told in the origin story of our Roblox EC-1 — the company has accumulated 90 million users and a new $ 150 million venture funding war chest. It has captured the imagination of America’s youth, and become a startup darling in the entertainment space.

But what, exactly, is social co-experience? Well, it can’t be described precisely — because it’s still an emerging …
Read more here: Apps – TechCrunch

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