Google’s new plan to push Google Pay in India: cashback incentives in Android apps

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Google is gunning for India’s payment companies. The U.S. search giant entered India’s payment space in 2017, and now it is hatching an initiative that could boost usage of its Google Pay service by tying it tightly to Android apps in the country.

The company has built an in-app engagement rewards platform that promises to help developers and businesses retain users and drive engagement on their apps, two sources familiar with the matter said. It plans to formally launch th…
Read more here: Apps – TechCrunch

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