HTC is once again in the spotlight but not for right reasons. Although many would believe that all publicity is good publicity, trying to mislead your customers is likely to hurt your business rather than boost it.
The Taiwanese company has been promoting the HTC U11 in the UK since last year. Starting mid-2017, HTC’s promotional campaign included an ad that was meant to highlight the new squeeze gestures of the U11.
The advert shows British Olympic diver Tom Daley using the HTC 11 at a swimming pool, jumping from the highest platform and taking selfies of himself by squeezing the phone while plunging into the water. Moreover, the ad showed the diver using the HTC U11 as he was going out of the water.
HTC issued a statement saying that while it’s disappointed by Advertising Standards Authority’s ruling, it has decided to remove the ad from all media:
Let’s block ads! (Why?)