Earlier this month Apple introduced ARKit which allows for 3D objects to appear into a “real” place. Around the same time Apple announced its augmented reality feature, Ikea also unveiled its plan to introduce new initiatives. A report by the Swedish site Digital.di is now stating that Ikea will use Apple’s ARKit as a virtual shopping tool later this fall.
According to Ikea’s Leader of Digital Transformation Micheal Valdsgaard, the company will release the first AR app that allows users to test products and later buy whatever they like best. However, it seems that a later version of the app will allow users to buy furniture in-app.
“We’ve talked to Ikea, and they have 3D images of their furniture line. You’re talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home.”
The app will give users the ability to pick from Ikea’s catalog and see how it looks in the user’s space via an iPhone or iPad screen, before actually making the purchase. Smaller items such as vases and bowls will be accurately placed on tables thanks to ARKites ability to identify surfaces.
Ikea’s upcoming app is just another way for the company to do business with its customers. Valdsgaard said that the app will launch with 500 to 600 products, with newly added Ikea furniture and home accessories appearing in the app before the stores.
“The stores are our greatest assets. We have almost 400 of them and we want to complement them in as many ways as possible, through mobile, social media, AR and third-party e-commerce players. One thing will not replace the other, but we’ll try as many things as possible,”
In order to use this feature in Ikea’s upcoming app, you’ll have to upgrade to iOS 11 which is scheduled to launch this fall to the public.
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