The real estate and retail industry is beginning to embrace virtual reality (VR) and augmented reality (AR) to enhance sales and make things easier for clients and customers. One company which is trying to serve this market is Marxent, who have now announced its 3D Room Designer for web and mobile.
The newly upgraded 3D Room Designer app introduces several new performance improvements, along with the Photo to Floorplan feature, which now comes as standard with every 3D Room Designer subscription.
“Retailers and manufacturers asked us to help them update design and visualization processes that were stuck in the ’80s. This along with the Pinterest and Houzz-inspired trends of shopping by photo, led us to invest in the human factors research behind Photo to Floorplan,” said Beck Besecker, Marxent’s CEO and Co-Founder.
The application is already being used by Macy’s and American Woodmark among others. The system is able to offers customers an intuitive user experience which can help them translate an inspiration into reality, without needing to understand what products are compatible with each other.
The system works by letting customers select an inspirational photo of a room, such as a bedroom, living room, or kitchen. With a click or tap, users can then add a 3D model of any product in the range to the floorplan. When the design is completed, users can view it in 360-degree VR, after which a price for all the materials used is generated.
Retailers have reported that the average basket of customers using the Photo to Floorplan system is up to 50% larger, and returns drop by over 80%.
“Inspiration and shopping used to be separate experiences. But shopping from photos has proven to be a much better reflection of how consumer’s want to shop. We’re taking it one step further to extend this concept to a design and Virtual Reality visualization experience to accompany furniture shopping and kitchen design,” Besecker said.
Further information on the 3D Room Designer app can be found on the Marxent website. For future coverage on use of VR in industry and retail, keep checking back with VRFocus.
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