Google is hungry for your clicks. But it turns out that more than half of all Google Search queries now result in no clicks.
As of June 2019, 50.3 percent of Google searches received zero clicks. By contrast, searches with organic clicks to non-Google websites now make up only 45 percent of all traffic.
That is according to data from marketing analytics firm Jumpshot based on 40 million browser-based searches on desktop and mobile in the US. The data was crunched by Rand Fishkin, founder of audience intelligence search engine SparkToro.