Pete Buttigieg’s new influencer handbook is an extremely online way to campaign

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An extremely curated collage of Buttigieg's life.
An extremely curated collage of Buttigieg’s life.

Pete Buttigieg is taking online campaigning to a very 2019 level.

The South Bend mayor, who announced his official presidential bid on Sunday, understands the undeniable power of the internet, and he plans on using it to his full advantage.

Buttigieg, his husband Chasten, and their dogs Truman and Buddy, already have beloved Twitter presences, but the millennial mayor and his team took things a step further this weekend by releasing an entire set of digital assets, social media guidelines, and detailed explanations behind each of his visual campaign aesthetics so that influencers and fans can easily show him support online.

The Design ToolKit, created by design firm Hyperakt and available through PeteforAmerica.com, serves as a sort of Buttigieg brand bible, if you will. The decision to create and release the guidelines was a bold, strategic, and honestly pretty smart move. 

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Source: Social Media

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