Samsung beats Apple for the US market share crown, but S8 not in the top three

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Samsung has climbed up to the top in US market share in the three-month period that ended in May, says research shop Kantar, as often happens in this weak for Apple and strong for Samsung quarter, given that the Koreans launch their flagships in the spring, while Apple does it in the fall. Still, while Samsung reached 36.2% market share this past quarter, and Apple sits at 34%, Samsung’s achievement is still a bit shy from what it managed to pull off last year in the same period with the S7 and S7 edge.
The Galaxy S8 launch helped Samsung regain the top position in the USA, but the bounce from the flagship launch was less than would be expected from a full product redesign,” tips Kantar’s Dominic Sunnebo. Apple and Samsung account for virtually all of the top 10 best-selling phones in the US, and are evenly split with five models each, while the iPhone 7, 7 Plus, Galaxy S7 and S8 occupy the top 4 places on this side of the pond. As for the LG G6, well, it has managed to score just 1.3% of the market so far.

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