The VOID, a global leader in multi-sensory location-based experiences and ILMxLAB, Lucasfilm’s award-winning immersive entertainment division have revealed a new hyper-reality production set to be released through 2019. The two companies are collaborating on five original Disney IP hyper-reality experiences with the first two to be created in collaboration with Walt Disney Animation Studios and Marvel Studios.
The news comes following the overwhelming success of Star Wars: Secrets of the Empire which showed the companies that their was a high demand for world class hyper-reality experiences that made use of the latest in computer graphics and virtual reality (VR). Because of this, ILMxLAB has been named as the exclusive producer for the Marvel Studios and Walk Disney Animation Studios experiences with three more Disney titles to follow.
“Partnering with the creative teams at ILMxLAB & The VOID on this new type of immersive storytelling adventure is an exciting opportunity. For the first time, we will give fans the chance to walk into the Marvel Cinematic Universe and interact with some of their favorite characters,” said Kevin Feige, President of Marvel Studios.
One of these experiences includes the hyper-reality experience Ralph Breaks VR which is set to release later this Fall. This will be followed by an untitled Marvel experience which will release in 2019. The other three releases will come following these but details on these have yet to be released. Information such as release dates, locations and ticket availability will also be revealed and made available in the coming months.
“Working with our friends at ILMxLAB to help bring Star Wars fans directly into that galaxy far, far away in such a strong creative process, it became apparent we needed to continue on this path as The VOID establishes itself as a leader in location-based entertainment,” said Craig Watson, Chairman & CEO of The VOID. “This is just the beginning of our collaboration with ILMxLAB, Marvel Studios, and Walt Disney Animation Studios as together we broaden the possibilities for immersive storytelling experiences to reach places previously only available in the imagination.”
VRFocus will be sure to bring you all the latest information on Ralph Breaks VR and the future experiences from ILMxLAB and The Void so make sure to stay tuned to stay up to date.
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