Why GM is expanding Maven's peer-to-peer car-sharing program


DETROIT — General Motors plans to expand its Maven peer-to-peer car-sharing initiative to 10 cities by the end of the year.

The “Peer Cars” program allows owners and eligible lessees to rent their 2015 and newer Chevrolet, Buick, GMC and Cadillac cars and trucks to Maven users for cash. A pilot launched in July in Chicago, Detroit and Ann Arbor, Mich. — main hubs for Maven.

Expansion cities for the peer-to-peer program include Baltimore, Boston, Washington, Denver, Los Angeles, San Francisco and Jersey City, N.J.

A spokesman for the Maven mobility brand declined to provide details about how many people are enrolled or using the peer-to-peer service, aside from saying the number of vehicles on Maven’s car-sharing platform have doubled in the Detroit area.

As of early Tuesday afternoon, there were roughly 40 peer-to-peer vehicles available through the Maven app in metro Detroit and a handful in the Ann Arbor area. However, people can activate their vehicles’ availability at any time.

Owners can set pricing for their vehicle within a 20 percent range higher or lower than Maven’s pricing for comparable vehicles. The revenue sharing is 60 percent to vehicle owners and 40 percent to the company.

It is up to the owner to keep the vehicle clean and filled with fuel. However, users are expected to return the vehicle in the same condition as it was when they picked it up.

The Maven mobility brand has more than 190,000 members. The company declined to say how many routinely use the platform. Maven operates in 17 cities in the U.S. and Canada.

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