WW launches Kurbo, a hotly debated ‘healthy eating’ app aimed at kids

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Kurbo Health, a mobile weight loss solution designed to tackle childhood obesity which was acquired for $ 3 million by WW (the rebranded Weight Watchers), has now relaunched as Kurbo by WW — and not without some controversy. Pre-acquisition, the startup was focused on democratizing access to research, behavior modification techniques, and other tools that were previously only available through expensive programs run by hospitals or other centers.

As a WW product, however, there are concerns that parents putting kids on “diets” will lead to increased anxiety, stress, and disordered eating — in other words, Kurbo will make the problem worse, rather than …
Read more here: Apps – TechCrunch

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